New Blog Posts

If you want to make your trade show booth stand out from the sea of sameness, you're in the right place. I've been attending and exhibiting at trade shows for several decades now. And let me tell you, it's not easy to attract attention and draw visitors to your booth. But many best practices and pro tips can help you maximize your trade show ROI. Here is my short guide on how to stand out at a trade show.

The college admissions landscape for 2024 is shaping up to be more competitive than ever. With rising application numbers and students vying for spots at selective schools, it's crucial to stay on top of the latest admissions trends. As someone who's worked with college admissions teams for some of the top universities, I've seen how the process has evolved over the decades. And let me tell you, the 2024-2025 academic year is seeing many shake-ups.

Research has shown that direct mail has a higher response rate compared to email, with an average response rate of 4.4% for direct mail compared to just 0.12% for email. Additionally, research by USPS indicates that direct mail can be more impactful and memorable, with 69% of people saying they feel more personalized and valued when receiving personal mail. In this blog post, we'll explore several creative direct mail marketing ideas to help your business stand out and be remembered by your target audience.

But what grabs people’s attention and gets opened almost immediately are dimensional mailers. Whether for direct mail marketing, fundraising, or recruiting, dimensional mailers are an engaging, 3D direct mail strategy that won’t go unnoticed.

Conference swag giveaways are a classic marketing strategy that has stood the test of time. But what’s changed is the type of giveaways or promotional swag items that exhibitors use to communicate their message.

There’s no doubt that the world has gone digital. From online planners to group collaboration and communication, it feels like everything is online.