“Surprise is the most powerful marketing tool” reports Harvard Business Review (May 2013). And some of the most creative swag ideas can be the ideal form of surprise-driven marketing. Particularly for corporate branding or to improve a company’s marketing strategy, this form of swag is not only surprising, but it can enhance your campaign in a novel way. BookWear® offers endless options to explore swag ideas for many corporate and commercial objectives. Your company’s photos and message gets printed on the cover, and inside is a surprise gift that’s also printed with your company’s logo. When BookWear® is opened, the swag (or gift) is received, and your message is read and remembered.
With BookWear®, you can choose from 24 different swag ideas, all of which can be designed around your company’s brand. Choose from compressed t-shirts, USB memory sticks, lapel pins, flashlights, and much more. It’s fun and creative to make your messaging surprising to your target audience. And in addition to your company’s swag inside, you can custom design the cover or we can design it for you. Studies show that surprise raises a person’s awareness. Your message benefits from this heightened attention when it’s on BookWear®. Make it a marketing theme, a “Thank You” gift to patrons, or promote your latest product or service, the ideas for company swag and corporate communications are endless with BookWear®. You can mail BookWear® like a thick postcard, or we’ll mail it for you. The options are virtually endless.
Exhibitors at conferences love BookWear® as a branded trade show swag ideas because it leaves a lasting impression long after the show. There’s a unique gift inside that constantly reminds the recipient of the message that’s on the cover. Additionally, information about your company can be inserted inside BookWear®. For the cancer center below we inserted a folded brochure that described their program and services, along with puzzle as the swag inside. Other inserts have been RSVP cards, pop quizzes, coupons, campus maps, new equipment/services descriptions, etc. So in addition to giving your recipient a compelling form of swag that embodies your company’s brand, you can deliver value and purpose with your idea with a meaningful message.
Whether through social media or email marketing, there are millions of ways to convey your message. Don’t get caught in that over-crowded media wasteland! A tangible, creative and surprising message gets the attention your company deserves. And BookWear® swag ideas for corporations and companies offer a great solution. Your company’s marketing team can be confident that this little “book” will indeed get opened by the recipient. The message is read and remembered, not only because of the creative packaging, but also because your company’s logo on the swag inside constantly reminds the recipient of your message. Creative, patented, and fun, BookWear® keeps delivering your message. Everyone loves a surprise. Make it your message! Not only does BookWear® offer endless company swag ideas for all types of purposes, but when it comes a surprising message that gets read and remembered, BookWear® works!
Unlike other company swag ideas, BookWear® is a tangible and dimensional concept that offers limitless ideas to make novel impression. The cover is customized with your graphics and your unique message. Combined with the element of surprise, BookWear® is a compelling form of communication that cannot go overlooked.
Traditional swag ideas for corporations and companies are often stale and all too common, thereby lacking novelty, excitement, and effectiveness in their purpose. To truly connect and resonate with your target audience, you need some creative, unique, and interesting. BookWear® offers the foundation to make a meaningful connection, enabling you to get your message across in an amusingly offbeat way. So don’t settle for generic swag ideas. Strike a chord with each and every recipient, and invoke feelings of inspiration and enthusiasm for your cause by using BookWear®
About the Author:
Jack Gyr is the founder of BookWear®. He has helped countless colleges and universities develop highly effective college student recruiting strategies using BookWear. You can reach Jack by contacting BookWear directly, or connecting with him on Facebook or LinkedIn.