“You’ve got a Minute to Win It!” is the headline to a current BookWear® “book”. It’s a promotion for a 60 second spending spree by SeaComm, a credit card company.
There are 30 stock surprise gifts to choose from that go inside BookWear® but none that SeaComm felt worked with their theme. So Kim Allen at BookWear® found 60 second egg timers that we customized with the SeaComm web address and developed a slick packaging and message around it.
Thousands of these “books” were mailed out like a thick postcard and they will make a memorable impression and promotion when they land on a recipients desk!