Mail BookWear® like a thick postcard.
We'll mail it for you.


Compressed Custom T-Shirts for the Culinary Institute of America

“Food is Life” is an attractive statement to anyone, especially a prospective culinary student. What grabs their attention even more is they have a “book” in their hands that’s obviously a mystery.

Custom T-shirts Traverse City

Screen Printing Traverse City

It’s small, cute and there are no pages but there’s a brick of cotton inside. That “brick” is actually a compressed custom T-shirt with the Culinary Institute’s attractive logo and statement.

The back of the book reads “At The Culinary Institute of America, we all share an incredible passion for food, a passion that can be summed up in one simple but profound statement. FOOD IS LIFE.” This package was mailed out like a postcard to prospective students. What a compelling story and way to attract students to their program!!


Learn More About BookWear®

To explore how BookWear® can help with building and sharing your own unique ideas, contact us for more information and ordering by sending an e.mail to .. Thank You!
SAGE 69978 • UPIC: Book1122


About the Author:
Jack Gyr is the founder of BookWear®. He has helped countless colleges and universities develop highly effective college student recruiting strategies using BookWear. You can reach Jack by contacting BookWear directly, or connecting with him on LinkedIn.