“Food is Life” is an attractive statement to anyone, especially a prospective culinary student. What grabs their attention even more is they have a “book” in their hands that’s obviously a mystery.
It’s small, cute and there are no pages but there’s a brick of cotton inside. That “brick” is actually a compressed custom T-shirt with the Culinary Institute’s attractive logo and statement.
The back of the book reads “At The Culinary Institute of America, we all share an incredible passion for food, a passion that can be summed up in one simple but profound statement. FOOD IS LIFE.” This package was mailed out like a postcard to prospective students. What a compelling story and way to attract students to their program!!
About the Author:
Jack Gyr is the founder of BookWear®. He has helped countless colleges and universities develop highly effective college student recruiting strategies using BookWear. You can reach Jack by contacting BookWear directly, or connecting with him on Facebook or LinkedIn.