In today's fast-paced business world, even little things can make a big difference. Branded merchandise (or company swag) can be the secret sauce for leaving a lasting impact on your prospective clients, students, or current employees. But how do you make sure your swag hits the sweet spot? Lucky for you, the experts here at BookWear have the experience to make sure your campaign reach is maximized.
Okay, first things first: Your company swag should always reflect your brand's identity. This includes everything from your visual identity to your company’s values. This not only strengthens your brand's image but also makes sure your swag clicks with both your team and potential clients.
Though it may seem like using lower cost promotional items will save money short term, investing in higher quality products sends a clear message that your company values quality and excellence. As the saying “you eat with your eyes first” goes, the human brain feasts on visuals. A fantastic design can make your swag pop and leave a lasting impression. It's not just about slapping your logo on any old item; it's about the overall look, functionality, and how well it connects with your audience. Promotional products that are beautifully designed and a useful product? That's a win-win! Did you know? Nine out of 10 people can recall the company’s name and logo on the promotional item they received? Investing in quality products ensures their memory of your company is positive.
Use your promotional products to help tell the story of your company or current marketing campaign. We can help narrow down your message and find the perfect product to pair with our BookWear customized “jacket” to create a memorable marketing moment. Remember- company swag or promotional items can be so much more than stuff with your logo – it is an extension of your brand and can be a key ingredient in your company’s culture.
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Well-designed and creatively packaged promotional material has the power to make your brand shine, boost team spirit, and leave an unforgettable impression. Let BookWear plan your next recruiting campaign!