A 50th Anniversary is special. The Association Media & Publishing group just celebrated their 50th at their annual conference in Washington DC. They commemorated it with a “book” telling their story and with a surprise inside. It was a great way to kick off a buzz about the show and the association, with a history of their timeline on the front cover.
The surprise was a compressed T-shirt inside the package. “We’re doing this for our association” was the response of some members as they arrived at the BookWear® exhibit booth to learn more. Association Media & Publishing members are media savvy. They know when there’s innate punch to a new media!
The conference was attended by members from all over the US and everyone received their commemorative “book” at registration. 650 colleges and universities use BookWear® for college recruiting, marketing and PR. So do hundreds of hospitals, nonprofits and corporate customers.
About the Author:
Jack Gyr is the founder of BookWear®. He has helped countless colleges and universities develop highly effective college student recruiting strategies using BookWear. You can reach Jack by contacting BookWear directly, or connecting with him on Facebook or LinkedIn.